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Report · Free with sign-up · Formulation · 2026
The Price of Composition: Cheap Food Is a Formulation Choice
The cheapest products on the shelf carry 2.6 times more additives than the most expensive ones. That gap is a formulation decision, not a law of physics.
What's inside
- 01What the shelf actually shows across 800 US products
- 02Why a cost-down becomes additive load
- 03The premium trap, and what regulation does not constrain
- 04How to break the trade-off at the value price point
Who it's for
R&D, formulation, and commercial leaders in food and beverage CPG.
How we write these
- Built from Journey machine data
- Audited by food scientists before publishing
- Sources listed at the end of every report
