
Plant based reformulation is growing because it now wins on economics, not just values across Journey Al data it moves the nutrition score +26.9%, cuts cradle to gate CO2e -42% per serving, and lowers raw material cost -6.5% versus an animal protein control while cutting supplier lead times from 14 weeks to 6.
In a world dominated by ultraprocessed foods, healthy eating can feel daunting. However, with the right strategies and support, consumers can make informed choices. Here’s how to navigate this landscape and how Journey Foods can help businesses empower healthier eating.

Ultraprocessed foods are high in sugar, unhealthy fats, and additives, making up 57% of daily caloric intake for some people. (1) Recognizing these foods is essential for making healthier choices. Common examples include sugary snacks like cookies and candies, as well as pre-packaged meals such as frozen dinners and instant noodles.
Prioritizing whole foods can significantly reduce the risk of chronic diseases by 25% compared to diets rich in ultraprocessed options. (2) Incorporating a variety of fruits and vegetables, whole grains like quinoa and oats, and lean proteins such as beans and tofu can enhance overall health.
Understanding food labels is crucial for informed decision-making. A study found that 77% of consumers struggle with reading labels, which can lead to unhealthy choices. It’s important to look for short ingredient lists, avoid added sugars, and minimize preservatives when selecting products.
Journey Foods uses AI to help companies create nutritious, minimally processed foods that meet consumer demands. Their platform features ingredient tagging to suggest healthier alternatives, consumer insights to align products with market needs, and automated compliance to ease regulatory burdens. As the market for healthier options is projected to reach $200 billion by 2025, Journey Foods is poised to help businesses innovate and thrive. (4)
Navigating healthy eating amid ultraprocessed foods requires awareness and education. By focusing on whole foods and leveraging technology, consumers and businesses can create a healthier future together.

Scientist. Nutrition Leader. Founder of Journey Foods
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In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers reaching spec parity.
In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers reaching spec parity.
In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers reaching spec parity.