Ingredient Insights
Ingredient Insights

Plant-based Meat: Ultra-Processed or Not?

The debate on whether plant-based meat is ultra-processed or not.
Riana Lynn
5 min read
April 2, 2024
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Quick Answer

The debate on whether plant-based meat is ultra-processed or not.

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Key takeways
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It's an economics story. Plant-based now hits four reported metrics at once margin, scope-3, nutrition, and traceability.
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The supply base caught up. Tier-1 pea, faba, and chickpea isolates reached spec parity with whey this year.
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Speed is the unlock. A three-week supplier email chain becomes a four-minute query with ingredient intelligence.

Sausage, beef, chicken, and now even fish - when it comes to replacing beloved sources of protein, plant-based meat seems to have all bases covered. As more brands grow and technology improves, there is a flavor and form for nearly every animal on the market; soon major restaurants will be serving these faux counterparts at the same price as regular meat. However, long debate has since plagued the plant-based hemisphere, with the question being: is it considered an ultra-processed food? This question affects how consumers view this replacement protein, so let’s take a look at what experts say!

An ultra-processed food, according to the widely-used NOVA classification system, is a food that was “made from a series of processes including extraction and chemical modification”, including sugary soft drinks, ice cream, and chicken nuggets. This also means the foods have very little whole ingredients - such as fruit, vegetables, nuts, etc - and are mostly artificial and nutritionally void. According to this rigid system, plant-based meats have earned themselves the title of ultra-processed for containing ingredients such as methylcellulose, soy protein isolate, xanthan gum, and more. This comes with a negative stigma, as the consumption of ultra-processed food is typically associated with health-related issues such as obesity and cardiovascular disease.

However, there’s been some pushback; many argue against that label for plant-based meat and call it healthier than your traditional UPF. Research shows that some processing techniques actually help make plant-based meat more nutritional, low in saturated fat, and high in fiber and protein. In fact, studies show that plant-based meats are often healthier than their animal meat counterparts in some aspects. Furthermore, there are thousands of brands when it comes to plant-based meat on the market with varying levels of processing each - meaning they don’t neatly fit in the NOVA system’s binary criteria.

Whether plant-based meat is ultra-processed or not, a new trend emerging in 2024 is adding the “plant” back into plant-based meat! Food companies are doing this by reintroducing healthier ingredients like tempeh, mushrooms, walnuts, and legumes back into their formula, including greens like broccoli and kale as well. More and more smaller companies are popping up that claim to have cleaner ingredients than traditional big brand plant-based foods, prompting the latter group to follow suit and readjust. Optics is everything in the world of food, meaning consumers will always appreciate healthier products with more transparency.

Do you consider plant-based meats ultra-processed? Are you snacking on plant-based patties and sausages the same as we are? Let us know in the comments!

About the Author
Riana Lynn

Scientist. Nutrition Leader. Founder of Journey Foods

Frequently asked questions

Structured Q&A  marked up with FAQ Page schema so it can be surfaced and cited by Al engines and search.

Is plant based reformulation actually cheaper than 
animal protein?

In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers reaching spec parity.

How much does plant based reformulation improve 
nutrition scores?

In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers
reaching spec parity.

What's the supply chain risk of switching?

In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers
reaching spec parity.

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