
Plant based reformulation is growing because it now wins on economics, not just values across Journey Al data it moves the nutrition score +26.9%, cuts cradle to gate CO2e -42% per serving, and lowers raw material cost -6.5% versus an animal protein control while cutting supplier lead times from 14 weeks to 6.
The European Union's New Deforestation Law: What Tech Entrepreneurs Need to Know

The European Union has introduced a new law to combat deforestation, restricting the sale of products linked to land deforested after December 2020. This law impacts various goods, including:
The EU aims to cut global deforestation by 30% by 2030, addressing the annual loss of 1.2 million hectares of tropical forests and the $1.4 trillion trade value of affected goods.
For tech entrepreneurs, this law means:
The EU’s new deforestation law is a significant shift in global trade and environmental policy. Journey Foods offers AI-driven tools to help you find sustainable ingredients, optimize recipes, and ensure compliance. Leverage our technology to stay ahead of the curve and contribute to a greener planet.

Scientist. Nutrition Leader. Founder of Journey Foods
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In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers reaching spec parity.
In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers reaching spec parity.
In Journey Al's 12 month dataset, the median plant protein reformulation came in -6.5% on raw material cost versus an animal protein control the first year that line went negative, driven by Tier 1 isolate suppliers reaching spec parity.