The Pie

Field notes on consumption intelligence

Formulation, ingredients, labeling, and supply chain, written for the teams turning an idea on screen into a product on shelf.

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California's New 'Non-Ultraprocessed Certified' Label (AB 2244): What It Means for CPG Reformulation, Ingredient Sourcing, and Supplier RiskIndustry Insights
7 min readNewviews

California's New 'Non-Ultraprocessed Certified' Label (AB 2244): What It Means for CPG Reformulation, Ingredient Sourcing, and Supplier Risk

Quick Answer: California's AB 2244, signed into law on September 28, 2026, creates the nation's first government-backed voluntary "Non-Ultraprocessed Certified" seal. Certification agents can begin certifying products no later than June 1, 2028. For CPG R&D and procurement teams, the clock is already running. Key Takeaways: - The retailer shelf-placement requirement is a commercial incentive, not just a compliance checkbox. Retailers with over $10 million in annual gross sales carrying more than 25 certified products must prominently display at least 3 of them, endcap, checkout aisle, or entrance. - CDPH hasn't published the UPF definition yet. That means the window to understand your exposure, identify flagged ingredients, and evaluate supplier alternatives is now, before the rules are finalized. - This is a formulation data problem as much as a regulatory one. Teams that can map their current SKUs against likely UPF criteria before 2028 will have a meaningful head start on reformulation.

Journey Foods
Oct 1, 2026
The Old CPG Growth Playbook Is Broken: What McKinsey's Private Label Report Means for R&D and Sourcing TeamsIndustry Insights
7 min read1.8Kviews

The Old CPG Growth Playbook Is Broken: What McKinsey's Private Label Report Means for R&D and Sourcing Teams

You know the playbook. Scale distribution. Increase ad spend. Ship an incremental line extension. Repeat.

Journey Foods
Sep 30, 2026
Rotten Candy, Upcycled Pulp, and the End of the Pastel Aisle: What Okara Can Learn From Candy's Taste-First PlaybookIndustry Insights
8 min readNewviews

Rotten Candy, Upcycled Pulp, and the End of the Pastel Aisle: What Okara Can Learn From Candy's Taste-First Playbook

You've seen the pastel aisle. Soft sage green. Muted cream. A sans-serif font that whispers "wellness." Somewhere in the ingredient list, buried between oat fiber and sunflower lecithin, is the upcycled byproduct that was supposed to be the whole point.

Journey Foods
Sep 28, 2026
Journey Foods API: What Developers and Technical Teams Can Build With Ingredient DataIndustry Insights
6 min readNewviews

Journey Foods API: What Developers and Technical Teams Can Build With Ingredient Data

Food ingredient data is messy, fragmented, and expensive to maintain. If you've tried to build anything meaningful on top of it, a nutrition calculator, a formulation tool, a supp

Journey Foods
Sep 22, 2026
How to Build an Internal Ingredient Database Your Whole R&D Team Will Actually UseIndustry Insights
11 min readNewviews

How to Build an Internal Ingredient Database Your Whole R&D Team Will Actually Use

Most ingredient databases at CPG companies aren't really databases. They're a folder on a shared drive, a spreadsheet someone built in 2021, and three versions of the same spec sheet living in three different inboxes. Your R&D team is managing ingredient data for a serious operation, and the infrastructure underneath that work is held together with email threads and good intentions.

Emerson Jones
Sep 14, 2026
Journey Foods × Snowflake: Enterprise Ingredient Intelligence, Now Available on the AI Data CloudIndustry Insights
5 min readNewviews

Journey Foods × Snowflake: Enterprise Ingredient Intelligence, Now Available on the AI Data Cloud

Quick Answer: Journey Foods now offers a Snowflake connector provisioned for enterprise accounts, letting CPG data and R&D teams pipe ingredient scoring data, nutrition, cost, sustainability, directly into their existing Snowflake environment alongside POS, supply chain, and forecasting data. This is not a self-serve integration. It is set up with the Journey Foods team for enterprise customers.

Ryan G.
Sep 11, 2026
Journey Foods × MongoDB Atlas: Bring Your Own Database, Connect in Minutes — a self-serve integration announcement for developers connecting Journey Foods to their own MongoDB Atlas deploymentIndustry Insights
5 min readNewviews

Journey Foods × MongoDB Atlas: Bring Your Own Database, Connect in Minutes, a self-serve integration announcement for developers connecting Journey Foods to their own MongoDB Atlas deployment

If your team already runs MongoDB Atlas, you can now connect it to Journey Foods without a sales call, a provisioning ticket, or a three-week email chain. You authenticate, you configure, you sync. That's the whole story, but the context behind it matters.

Sabrina Hu
Sep 10, 2026
How Journey Foods Works With Kroger: What a Retail Partnership Means for Ingredient Sourcing and Private-Label InnovationIndustry Insights
6 min readNewviews

How Journey Foods Works With Kroger: What a Retail Partnership Means for Ingredient Sourcing and Private-Label Innovation

Kroger is not a small bet. The retailer runs more than 2,700 stores and has built one of the most aggressive private-label programs in U.S. grocery, Simple Truth, Private Selection, and a growing portfolio that generates billions annually. When a retailer at that scale commits to expanding its own-brand lineup, the pressure lands directly on the ingredient sourcing and formulation teams behind those products.

Liz Satter
Sep 10, 2026
Why Is Food Supply Chain Management Important? A Plain Answer for CPG TeamsIndustry Insights
9 min readNewviews

Why Is Food Supply Chain Management Important? A Plain Answer for CPG Teams

Food supply chain management determines whether your product reaches the shelf on time, at the right cost, and with the ingredients you actually specified. That's the plain answer. But if you're an R&D director or procurement lead at a mid-market CPG brand, the stakes are higher than that. A single sourcing failure can delay a launch by months, spike your cost-per-formulation, or force a last-minute reformulation that nobody on the team has documented properly.

Emerson Jones
Sep 10, 2026
Why Multi-Team Collaboration Breaks Down Across Formulation and Supply Chain — and How to Fix ItIndustry Insights
7 min readNewviews

Why Multi-Team Collaboration Breaks Down Across Formulation and Supply Chain, and How to Fix It

Quick Answer: Cross-functional collaboration in food product development fails most often at the R&D-to-procurement handoff, where cost and sourcing data arrive too late to influence formulation decisions. Teams working from siloed spreadsheets and disconnected systems lose weeks to version confusion, slow supplier substitution, and approval bottlenecks, problems a centralized ingredient intelligence platform resolves at the source.

Julia Froese
Sep 8, 2026
Top Food Product Development Software for Formulators in 2026Industry Insights
7 min readNewviews

Top Food Product Development Software for Formulators in 2026

Picking the right food product development software is harder than it should be. The category spans enterprise PLM suites built for compliance teams, nutrition calculators designed for label sign-off, and AI-powered ingredient intelligence platforms built for R&D speed. They are not interchangeable. Buying the wrong one costs you months.

Riana Lynn
Sep 8, 2026
7 Signs Your CPG R&D Team Has Outgrown Spreadsheets for Ingredient ManagementIndustry Insights
9 min readNewviews

7 Signs Your CPG R&D Team Has Outgrown Spreadsheets for Ingredient Management

You already know spreadsheets weren't built for this. The CPG R&D spreadsheet problems your team is living with, version conflicts, broken cost models, supplier data scattered across inboxes, aren't signs of a process failure. They're signs of a scale failure. The tool stopped fitting the work somewhere around your fifth active formulation.

Journey Foods
Sep 7, 2026

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