The Pie

Field notes on consumption intelligence

Formulation, ingredients, labeling, and supply chain, written for the teams turning an idea on screen into a product on shelf.

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What Is BHT in Food? A Plain-Language BreakdownIngredients
8 min read907views

What Is BHT in Food? A Plain-Language Breakdown

BHT shows up on ingredient labels constantly, but most people, including brand teams, couldn't tell you what it actually does. If you're a food scientist or product developer, you've probably worked with it, worked around it, or had to explain it to someone who flagged it on a label scan. This article covers what BHT is, how it functions in formulation, where it appears, what the regulatory picture looks like, and why so many CPG teams are actively rethinking it.

Journey Foods
Sep 29, 2026
Maltodextrin in Food Formulation: Nutrition, Cost, and Sustainability Breakdown for CPG TeamsIngredients
7 min readNewviews

Maltodextrin in Food Formulation: Nutrition, Cost, and Sustainability Breakdown for CPG Teams

Quick Answer: Maltodextrin is one of the most widely used functional ingredients in CPG formulation, but its nutrition profile, cost sensitivity, and sustainability footprint are frequently misread by R&D teams. Here's what you actually need to know before it ends up in your next formulation.

Journey Foods
Sep 23, 2026
Passion Fruit Fiber: Nutrition, Yield, and CPG Use CasesIngredients
8 min read907views

Passion Fruit Fiber: Nutrition, Yield, and CPG Use Cases

Quick Answer: Passion fruit fiber comes from the seed and shell of the fruit after juice extraction. It offers a strong dietary fiber content, a favorable soluble-to-insoluble ratio, and a functional profile that works across bars, beverages, baked goods, and dairy alternatives.

Riana Lynn
Sep 22, 2026
Foods With BHT: What's in Your Pantry Right NowIngredients
7 min read907views

Foods With BHT: What's in Your Pantry Right Now

Quick Answer: BHT (butylated hydroxytoluene) is a synthetic antioxidant preservative found in dozens of common pantry staples, breakfast cereals, snack crackers, cooking oils, and more. It prevents fat oxidation and extends shelf life, and it's also one of the most scrutinized additives in the food supply right now.

Journey Foods
Sep 22, 2026
Xanthan Gum in Food Formulation: Nutrition, Cost, and Sustainability Breakdown for CPG TeamsIngredients
7 min readNewviews

Xanthan Gum in Food Formulation: Nutrition, Cost, and Sustainability Breakdown for CPG Teams

Quick Answer: Xanthan gum is one of the most versatile hydrocolloids in CPG formulation, but evaluating it on texture alone leaves money and margin on the table. Here's a full breakdown across nutrition, cost, and sustainability so your team can make a faster, better-informed call.

Journey Foods
Sep 21, 2026
From Tofu Press to Feed Trough: Why FDA's New Animal Food Review Rules Matter for Upcycled IngredientsIngredients
7 min readNewviews

From Tofu Press to Feed Trough: Why FDA's New Animal Food Review Rules Matter for Upcycled Ingredients

You have a byproduct. It is nutritious, available in volume, and currently going to compost or landfill, because turning it into a consistent, sellable ingredient is harder than it looks.

Journey Foods
Sep 15, 2026
What's Actually in an Ingredient: A Practical Breakdown of Nutrition, Cost, and Sustainability DataIngredients
7 min readNewviews

What's Actually in an Ingredient: A Practical Breakdown of Nutrition, Cost, and Sustainability Data

The name on a spec sheet is the least useful thing on it. "Pea protein isolate" tells you almost nothing about whether that ingredient belongs in your next formulation. The data behind it does.

Julia Froese
Sep 14, 2026
Sweet Heat Snack Formulation: What the Swicy Trend Means for CPG Ingredient SourcingIngredients
10 min readNewviews

Sweet Heat Snack Formulation: What the Swicy Trend Means for CPG Ingredient Sourcing

The swicy trend has cleared the specialty shelf. Sweet heat snack formulation is now a mainstream retail category, and CPG R&D teams are managing the full complexity that comes with that: volatile chili pepper supply chains, sweetness systems that fight back on nutrition labels, and consumers who want clean-label credentials alongside the burn.

Jaynelle St. Jean
Sep 14, 2026
What Are Doritos Actually Made Of? Ingredient-by-Ingredient Breakdown for Curious ReadersIngredients
7 min readNewviews

What Are Doritos Actually Made Of? Ingredient-by-Ingredient Breakdown for Curious Readers

Most people glance at a Doritos bag and move on. That's a missed opportunity, whether you're a curious consumer or a CPG formulator trying to understand how one of the best-selling snack brands in the world actually builds its flavor profile. This breakdown goes line by line through the Nacho Cheese variety, the original and still dominant SKU, and explains what each ingredient is actually doing.

Sabrina Hu
Sep 4, 2026
Fruit Fiber Rankings: Which Fruits Actually Deliver the Most Dietary Fiber Per ServingIngredients
10 min readNewviews

Fruit Fiber Rankings: Which Fruits Actually Deliver the Most Dietary Fiber Per Serving

Quick Answer: Most fruits marketed as "high-fiber" deliver between 1 and 4 grams per standard serving. A small group, avocado, guava, passion fruit, raspberries, and blackberries, consistently hits 4 to 9 grams per serving. Those are the only fruits worth anchoring a fiber claim around. Everything else is background noise.

Riana Lynn
Aug 31, 2026
Sex Coffee: What Is It, What's in It, and What Formulators Can Learn From the TrendIngredients
8 min readNewviews

Sex Coffee: What Is It, What's in It, and What Formulators Can Learn From the Trend

Sex coffee is having a moment. The name is provocative by design, but the formulation logic behind it is worth taking seriously, especially if you're an R&D lead tracking functional beverage trends and trying to separate signal from noise.

Sabrina Hu
Aug 26, 2026
What the 2026 Food Recall Surge Reveals About Ingredient Risk — And How CPG Teams Can Get Ahead of ItIngredients
5 min read907views

What the 2026 Food Recall Surge Reveals About Ingredient Risk, And How CPG Teams Can Get Ahead of It

Quick Answer: Recalls in 2026 are fewer in number but far larger in scale. A single contaminated ingredient source can now trigger a recall across dozens of SKUs simultaneously. For CPG R&D and procurement teams, the question isn't whether a supplier issue will happen, it's how fast you can trace it, contain it, and act.

Sabrina Hu
Aug 21, 2026

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