Field notes on consumption intelligence
Formulation, ingredients, labeling, and supply chain, written for the teams turning an idea on screen into a product on shelf.
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Lab-Made Butter and GRAS Reform: What CPG Brands Need to Know
The Grocery Price Gap: What Goldman Sachs' Walmart vs. Whole Foods Survey Means for Brands
Be a Long-Term and Profitable Plant-Based Brand
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RecipesCooking at Home vs. Eating Out. What’s Better?
6 min read438.1Kviews
IngredientsThe Evolution of Food: How Modern Ingredients Compare to the Past
2 min read356.5Kviews
IngredientsAre Doritos Bad for You? What the Ingredient List Tells CPG Formulators About Snack Design
7 min read260.3Kviews
SupplyCooking at Home vs Eating Out: The Real Cost Breakdown in 2026
7 min read209.5Kviews- Insights
The Grocery Price Gap: What Goldman Sachs' Walmart vs. Whole Foods Survey Means for Brands
3 min read187.7Kviews
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2 min readBuilding a Food Future Worth Tasting at NYC Climate Week
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5 min readJourney Foods and Snowflake: enterprise ingredient intelligence, now on the AI Data Cloud
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5 min readJourney Foods and MongoDB Atlas: bring your own database, connect in minutes
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6 min readHow Journey Foods Works With Kroger: What a Retail Partnership Means for Ingredient Sourcing and Private-Label Innovation
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Journey Foods' 2027 Food Trends: What We Are Watching Next
Ten 2027 food trends from Journey Foods, drawn from The Pie, Geopolitical Snacks, social signals and Whole Foods' list.
Ultra-Processed Foods vs Traditional Diets: A Brand Playbook
Ultra-processed foods are displacing traditional diets. What the evidence and new policy mean for brands, and how to fix the recipe without breaking cost.
Data Centers With a Conscience: How an AI Company Should Be Held Accountable (Starting With Us)
Journey is an AI company, so accountability starts with us: right-sized models, carbon removal, smarter data centers and questions to ask every AI vendor.
UAE Sets Salt, Sugar and Fat Limits for Packaged Food: What CPG Brands Should Do Now
The UAE now caps sodium, sugar and fat in packaged bread, dairy drinks, yoghurt, snacks and cheese, imports included. Here is what changed, the deadlines, and how CPG brands can fix the recipe once without breaking cost, nutrition or claims.
Food Label Generator Tools: What CPG Teams Actually Use
A food label generator creates FDA-compliant nutrition panels from recipe inputs. CPG teams choose among AI-enabled cloud tools, traditional enterprise software, and free printable templates based on compliance depth, allergen automation, and export needs. The right pick depends on label volume, regulatory complexity, and whether cost-in-use analysis is part of your workflow.
California's New 'Non-Ultraprocessed Certified' Label (AB 2244): What It Means for CPG Reformulation, Ingredient Sourcing, and Supplier Risk
Quick Answer: California's AB 2244, signed into law on September 28, 2026, creates the nation's first government-backed voluntary "Non-Ultraprocessed Certified" seal. Certification agents can begin certifying products no later than June 1, 2028. For CPG R&D and procurement teams, the clock is already running. Key Takeaways: - The retailer shelf-placement requirement is a commercial incentive, not just a compliance checkbox. Retailers with over $10 million in annual gross sales carrying more than 25 certified products must prominently display at least 3 of them, endcap, checkout aisle, or entrance. - CDPH hasn't published the UPF definition yet. That means the window to understand your exposure, identify flagged ingredients, and evaluate supplier alternatives is now, before the rules are finalized. - This is a formulation data problem as much as a regulatory one. Teams that can map their current SKUs against likely UPF criteria before 2028 will have a meaningful head start on reformulation.
Nutrition Labeling Software: What Growing CPG Teams Need
You're evaluating nutrition labeling software because a spreadsheet, a PDF template, or a one-off label service is no longer cutting it. Maybe you're adding SKUs, entering a new market, or facing a reformulation that touches allergen declarations across three regions. The stakes are real: the FDA recorded 241 recalls and alerts for food and beverages in 2024, and compliance management accounts for 28.5% of the food labeling software market.
The Whey Protein Shortage Is Rewriting Product Roadmaps: What CPG Formulators Need to Know in 2026
Your whey protein supplier just quoted you 250% above last year's price. Your contract is up, the next allocation window is 2027, and your product launch is in Q2.
The Old CPG Growth Playbook Is Broken: What McKinsey's Private Label Report Means for R&D and Sourcing Teams
You know the playbook. Scale distribution. Increase ad spend. Ship an incremental line extension. Repeat.
The Future of Cereal Is Bigger Than Breakfast
Cereal still has a strong economic case: it’s shelf-stable, convenient, and useful well beyond breakfast. But shoppers are weighing price against what’s actually in the box. More protein? More fiber? Ingredients they recognize? A product their family will finish?
What Is BHT in Food? A Plain-Language Breakdown
BHT shows up on ingredient labels constantly, but most people, including brand teams, couldn't tell you what it actually does. If you're a food scientist or product developer, you've probably worked with it, worked around it, or had to explain it to someone who flagged it on a label scan. This article covers what BHT is, how it functions in formulation, where it appears, what the regulatory picture looks like, and why so many CPG teams are actively rethinking it.
Rotten Candy, Upcycled Pulp, and the End of the Pastel Aisle: What Okara Can Learn From Candy's Taste-First Playbook
You've seen the pastel aisle. Soft sage green. Muted cream. A sans-serif font that whispers "wellness." Somewhere in the ingredient list, buried between oat fiber and sunflower lecithin, is the upcycled byproduct that was supposed to be the whole point.
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