The Pie

Field notes on consumption intelligence

Formulation, ingredients, labeling, and supply chain, written for the teams turning an idea on screen into a product on shelf.

Articles
308
Topics
12
Writers
16

Find your way in

Start with what's popular, or jump straight to a topic.

The full archive

Search, filter by topic, or sort by newest or most views

Meet the writers
The Future of Cereal Is Bigger Than BreakfastFormulation & R&D
2 min readNewviews

The Future of Cereal Is Bigger Than Breakfast

Cereal still has a strong economic case: it’s shelf-stable, convenient, and useful well beyond breakfast. But shoppers are weighing price against what’s actually in the box. More protein? More fiber? Ingredients they recognize? A product their family will finish?

Riana Lynn
Sep 29, 2026
How to Reduce CPG Product Launch Risk Using Ingredient Data Before Pilot ProductionFormulation & R&D
10 min readNewviews

How to Reduce CPG Product Launch Risk Using Ingredient Data Before Pilot Production

Most CPG product launches don't fail in market. They fail before the first pilot batch runs.

Emerson Jones
Sep 4, 2026
Natural Alternatives to Red Dye 40 Formulators UseFormulation & R&D
8 min read1.8Kviews

Natural Alternatives to Red Dye 40 Formulators Use

If you're reformulating away from Red Dye 40, the pressure is already on. Retailer clean-label mandates, state-level restrictions, and consumer label-scanning apps have turned synthetic red colorants into a liability across beverages, snacks, and supplements. The question isn't whether to find natural alternatives to Red Dye 40. It's which alternative actually survives your formulation.

Journey Foods
Jul 14, 2026
Edible Arrangements and the Science of Fruit Freshness: What Keeps Produce Market-ReadyFormulation & R&D
7 min readNewviews

Edible Arrangements and the Science of Fruit Freshness: What Keeps Produce Market-Ready

Most people hear "edible arrangements" and picture chocolate-dipped strawberries in a bouquet. Fair enough. But behind every perfectly presented piece of fresh fruit is a real supply chain and food science challenge: how do you keep cut, whole, and minimally processed produce fresh long enough to actually reach the consumer in good condition?

Journey Foods
May 23, 2026
Brunch Recipes That Use Functional Ingredients: A 2026 Formulator's Inspiration GuideFormulation & R&D
7 min readNewviews

Brunch Recipes That Use Functional Ingredients: A 2026 Formulator's Inspiration Guide

Brunch gets dismissed as a consumer occasion. It shouldn't be.

Journey Foods
May 20, 2026
Nutrient Density Scoring: How Food Scientists Are Quantifying Ingredient Quality in 2026Formulation & R&D
8 min readNewviews

Nutrient Density Scoring: How Food Scientists Are Quantifying Ingredient Quality in 2026

Nutrient density has always mattered. What's changed in 2026 is that food scientists can now measure it with enough precision to drive real formulation decisions, not just directional ones.

Journey Foods
Jan 15, 2026
Doritos Ingredients: What's Actually in Them and What It Means for CPG FormulatorsFormulation & R&D
9 min readNewviews

Doritos Ingredients: What's Actually in Them and What It Means for CPG Formulators

Doritos are one of the most studied snacks in CPG. Not because they're nutritionally interesting, but because they're technically impressive. The flavor profile is engineered to hit multiple taste receptors at once. The texture is calibrated. The color is deliberate. And the ingredient list tells you exactly how much work went into making something that addictive at that price point.

Journey Foods
Jul 14, 2025
The Chemistry of Chocolate: How Cacao Becomes a CPG IngredientFormulation & R&D
8 min readNewviews

The Chemistry of Chocolate: How Cacao Becomes a CPG Ingredient

Chocolate is one of the most chemically complex ingredients in food manufacturing. A single cacao bean contains more than 600 volatile compounds, and by the time it reaches your formulation as cocoa powder, couverture, or compound chocolate, it has been through fermentation, drying, roasting, conching, and tempering. Each step alters its chemistry in ways that directly affect flavor, texture, shelf life, and nutritional profile.

Journey Foods
Jul 14, 2025
How to Build a Product Development Workflow That Scales: A Guide for CPG TeamsFormulation & R&D
7 min readNewviews

How to Build a Product Development Workflow That Scales: A Guide for CPG Teams

Most CPG product development workflows don't fail because of bad ideas. They fail because the process can't keep up with the product.

Journey Foods
Jul 14, 2025
Food Ingredient Cost Optimization: How CPG Teams Cut 28% Without Sacrificing QualityFormulation & R&D
8 min readNewviews

Food Ingredient Cost Optimization: How CPG Teams Cut 28% Without Sacrificing Quality

Ingredient costs are one of the few line items in food manufacturing where smart decisions compound fast. A 5% reduction in one high-volume ingredient doesn't just save money this quarter, it shifts your unit economics across every SKU that uses it.

Journey Foods
Jul 14, 2025
10 Questions to Ask Before Choosing a Food Formulation Software PlatformFormulation & R&D
8 min readNewviews

10 Questions to Ask Before Choosing a Food Formulation Software Platform

You're evaluating formulation software. That means you've already moved past spreadsheets, past "we'll figure it out later," and past the idea that your current process scales. Good. Now the hard part: every vendor in this space claims to do everything. Most don't.

Journey Foods
Jul 10, 2025
How to Build an Internal Ingredient Database Your Whole R&D Team Will Actually UseFormulation & R&D
7 min readNewviews

How to Build an Internal Ingredient Database Your Whole R&D Team Will Actually Use

Most ingredient databases fail before they're finished. Not because the data is wrong, because the system was built for one person's workflow and everyone else quietly stopped using it after week two.

Journey Foods
May 22, 2024

Showing 12 of 12

Journey AI

Build with Journey.

Save time and money on formulation, sourcing, and the supplier decisions that used to take weeks.

Book a demo